RESEARCH

A Trusted Voice in Gender Equity Research

For more than 15 years, we’ve influenced policy, informed leadership strategies and shaped national conversation on workplace equality. Our research challenges mindsets, shifts organisational practice, and unlocks the leadership potential of all genders in Australia.

FEATURED RESEARCH

Men and Inclusive Workplace Practices: One-Size Doesn’t Fit All

Our latest research examines how employed Australian men view gender equity initiatives at work — and why a one-size-fits-all approach is leaving the biggest opportunity untouched.

Open magazine spread showing pages with graphs, charts, and text, focused on workplace practices and gender quotas.

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Research Library

Explore our full suite of whitepapers & reports investigating gender equality, leadership, workplace culture and more.

INNOCEAN Australia x The 100% Project 12/2/25 INNOCEAN Australia x The 100% Project 12/2/25

The Invisible Man: Media’s Influence on Masculinity and Gender Roles through Masculine Archetypes

In collaboration with INNOCEAN Australia and The 100% Project

The Invisible Man:Media’s Influence on Masculinity and Gender Roles through Masculine Archetypes

The current discourse around masculinity couldn’t be more relevant for those aiming to resonate with future generations of consumers. Yet today’s media and marketing continue to sell an image that doesn’t reflect the modern Australian man.

This research highlights the disconnect between the version of masculinity portrayed by advertisers and the reality of the modern Australian man.

We will only achieve change by understanding the status quo

We conduct research across Australia, which challenges mindsets and shifts organisation practices to fully realise the leadership potential of all women and men. We raise awareness of these issues, as well as enabling solutions, bringing people together to make change happen.

Meet The 100% Project Research Committee

Mark Morris

Co-Chair of The 100% Project
Member of the Research Committee
2024 - CURRENT
Mark is a passionate advocate for positive masculinity and gender equality, with over 20 years of leadership, coaching & consulting experience, specialising in DEI.

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Kat Stevenson

Co-Chair of The 100% Project
Member of the Research Committee
2016 - CURRENT
Kat is a Registered Psychologist working at the Richmond AFL Club and a former Chair of the Research Committee.

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Donna Naismith

Chair of the Research
Committee
2022 - CURRENT
Donna is an Organisational Psychologist (Registrar) with a professional background in Human Resources.

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Sarah Furlong

Member of the Research Committee
2021 - CURRENT
Sarah is a Registered Psychologist and long‑standing Research Committee Member, contributing to rigorous, evidence‑based insights that strengthen workplace practices and organisational effectiveness.

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Lillian Starling

Member of the Research Committee
2024 - CURRENT
Lillian is a Master of Organisational Psychology student at Deakin University. She is currently investigating workplace emotional labour as part of her Master’s thesis.

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Elena Carter

Member of the Research Committee
2024 - CURRENT
Elena is a Registered Psychologist with a Master’s in Organisational Psychology and a deep commitment to advancing diversity, equity, and inclusion in workplaces.

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