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For more than 15 years, we’ve influenced policy, informed leadership strategies and shaped national conversation on workplace equality. Our research challenges mindsets, shifts organisational practice, and unlocks the leadership potential of all genders in Australia.
FEATURED RESEARCH
Media’s Influence on Masculinity & Gender Roles through Masculine Archetypes
The Invisible Man:
Our latest research highlights the disconnect between the version of masculinity portrayed by advertisers and the reality of the modern Australian man.
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The Invisible Man: Media’s Influence on Masculinity and Gender Roles through Masculine Archetypes
In collaboration with INNOCEAN Australia and The 100% Project
The Invisible Man:Media’s Influence on Masculinity and Gender Roles through Masculine Archetypes
The current discourse around masculinity couldn’t be more relevant for those aiming to resonate with future generations of consumers. Yet today’s media and marketing continue to sell an image that doesn’t reflect the modern Australian man.
This research highlights the disconnect between the version of masculinity portrayed by advertisers and the reality of the modern Australian man.
We will only achieve change by understanding the status quo
We conduct research across Australia, which challenges mindsets and shifts organisation practices to fully realise the leadership potential of all women and men. We raise awareness of these issues, as well as enabling solutions, bringing people together to make change happen.
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