Countdown to 100%
Working towards 40:40 leadership in Australia by 2030
The Goal
By 2030, every ASX300 company should have gender-balanced leadership — 40% women, 40% men, and 20% open for flexibility.
Right now, we’re sitting around 30%.
The clock is ticking. Equality can’t wait another decade.
Why it Matters
Balanced leadership isn’t a “nice to have.” It delivers:
Better performance – companies with diverse leadership outperform peers.
Smarter decisions – mixed teams bring broader ideas and fewer blind spots.
Fairer workplaces – equality drives engagement, innovation, and trust.
Australia has the data, the policy, and the talent. What’s missing is commitment.
The Countdown
Each month, we’ll update the Countdown Clock — tracking how close (or far) corporate Australia is from reaching 40:40 leadership.
See which companies are leading the way.
Spot who’s falling behind.
Learn what’s working — and why.
It’s accountability, made visible.
Make Your Commitment
Pledge your organisation’s support.
Be counted in the movement towards equality.
You’ll receive:
A digital Ally Pack – badge, social tile, and talking points for your team.
An invitation to join the research network and share your journey.
Access to future events and case studies celebrating 40:40 progress.
It starts with a pledge — and ends with 100%.
Celebrating Our Early 40:40:20 Pledgers
These organisations have committed to achieving gender-balanced leadership — 40% women, 40% men — demonstrating their leadership in driving inclusive, equitable workplaces by 2030. We’re proud to recognise their early support and bold action toward lasting change.
For Individuals
You don’t have to lead a company to lead change.
Join the Countdown community to get updates, research insights, and stories from leaders shaping fairer workplaces.
CURATED FOR YOU
Free Resources to Support Your Gender Equality Journey
Explore tools designed to help leaders and organisations create more equitable workplaces; including our full research library, insightful podcast conversations, and practical frameworks to guide progress.
RESEARCH BUNDLE
All Whitepapers & Insights
Download the complete collection of The 100% Project’s research to deepen understanding and drive evidence-based action on gender equality and leadership.
PODCAST PLAYLIST
The 100% Project on Spotify
Hear candid conversations with influential leaders on how inclusive workplaces are built and sustained, and the real change happening across Australia and beyond.
PRACTICAL ASSESSMENT TOOL
Maturity Model
Assess where your organisation is today and discover clear, actionable steps to advance gender balance and inclusive leadership at every stage.
ABOUT THE 100% PROJECT
We’re an independent, research-based not-for-profit working to shift how Australia thinks about gender equality.
Our mission: To create 100% participation, 100% opportunity, and 100% accountability in leadership.
The Clock is Ticking
Every day between now and 2030 is a chance to move closer to balance — or let another year slip by.
Let’s make sure that when the countdown hits zero, Australia has kept its promise.